Friday, March 30, 2007

March Springboard and My Stone Column Display


I still can’t believe that the month is already over. All of us at Stoneyard.com feel like March was a springboard month. I have started many new and exciting things this month. I know that many of you are using these tools and find them helpful. Let me take a minute to recap what I have started this month.

I know that a lot of you are interested in my Dealer Program. My phone has been ringing off the hook since the email requesting dealers went out. Keep your calls coming in. I have caught up with the calls. Tahlia has been working hard with me to help gather information and give you some of the basics regarding the dealer program. She is also waiting to hear from you. If you can’t reach me at ext 14 try Tahlia at ext 10. She will be more than happy to explain the program to you.

You also have been signing up to be part of my Buyer’s Guide. The count continues to climb. As of yesterday the guide is at 6,798 searches in the past 30 days. Keep sending in your info; you don’t want to miss this opportunity.

My Design Center is still the hottest spot on my website. We are gathering and adding pictures on a daily basis. It’s easy when I have so many talented contractors to work with. Don’t worry if you don’t see your pictures right away, I have them, but I also have a bit of a backlog. Give me two weeks to get your pictures posted. It will be worth the wait. I am getting over 30,000 visits to the Design Center every month. I am convinced that out of the 30,000 visitors you will find a few people that will be impressed with your pictures. Give it a try and let me know how it works.

Finally, I have ended the month of March with the completion of the stone column in the center of my showroom. You can see from the pictures that it is made up of many different types of veneer stone. The bottom 3 feet of the column is made up of my New England Building veneer. This is veneer stone that is 3-6 inches thick and requires a footing to support it. Paul Sweeney of Cornerstone Masonry provided the expert installation, and I am more than happy to refer him for any veneer work of this type.

The four types of veneer that I used are 1. Round fieldstone veneer 2. Flat fieldstone veneer in a mosaic or “broken ice” pattern 3. Flat fieldstone veneer in a square and rectangular pattern and 4. Thin ledgestone. All of the veneers are New England Fieldstone, however, each one takes on its own unique characteristics. Look at the pictures and you decide which one is your favorite. I don’t have any favorites. Trying to pick one would be like trying to pick which one of your children is your favorite. It can’t be done. Each one is unique and special in its own way.


The middle of the column has some capstone material, which acts as a shelf for the thin veneer, and also provides separation for the two types of stone. We have bluestone, limestone, gray granite and brown granite. All of the pieces have a sloped thermal top with edges that are either rocked or thermalled. One of the corners has a slight one-inch radius, which creates an appealing look matched with the thermal finish.

The top half of the column displays some of my thin veneers. A thin veneer is a stone that is less than 1.75 inches thick and weighs less than 16 pounds per cubic foot. The weight is critical, because at 16 pounds the bonding agent will support the material. If it weighs more the bonding agent will fail unless the veneer is supported with a steel or concrete footing.

Because thin veneers don’t require a footing they are great for remodeling projects or interior projects.

The thin veneer section of the stone column is made up of four different thin veneers. The first three veneers are all New England Fieldstone. One is a mosaic stone, another is a square and rectangular stone and the last is a thin ledgestone. The thin ledgestone does have a few pieces of the square and rectangular mixed in to break up the busy look of the pattern. The fourth veneer is a 2 inch sawn bluestone veneer. This stone is approximately 1.5 inches deep and the top, bottom and ends of the stone are sawn. This is referred to as a sawn bed (top and bottom) and sawn joint (ends) veneer. It is much more formal looking than a fieldstone veneer, and is also used as trim or accent in conjunction with another veneer. In the column, I used the thin sawn bluestone as an accent across the top of all four sides. It created a nice looking cap that transitions the fieldstone veneer into the ceiling. How do you think it turned out?

So that is a brief recap of our activity for March. I’m glad that I spent the time now to get things up and running, because things are getting busier and busier by the day.

Take advantage of the tools that I have set up for you. It all fits into my Circle of Service. The circle is complete. These tools will help your business and help your customers satisfy their needs and provide solutions for their stone projects.

Enjoy the upcoming busy season. I am ready to take care of your stone requirements. Let me know if there are any other ways that I can be of service to your business.

Remember that success is the progressive realization of a worthy goal.

Have a good weekend.





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