Tuesday, April 10, 2007

Preparedness and Opportunity

It may not feel like spring, but I know it is because the Red Sox are beating the Mariners 12-2 at Fenway Park. I also know it is spring because opportunity is in the air. How do I know this? Let me explain.

A motivational speaker once told me that luck is when preparedness meets opportunity, and opportunity is always available. The key is to find that opportunity. If you are prepared you will know what to do with it. In the stone business spring always brings out new ideas and thoughts of how to improve ones property. These thoughts and ideas are opportunities for you. When opportunities surface your potential customers will ask you questions. Pay attention to their questions and you will be able to sense their desire, which will allow you to capture the opportunity.

All of this sounds good, but you are asking where are you going to find this opportunity. I will give you 700,000 chances to capture the opportunity.

I have over 700,000 visitors to my website every year. These visitors are coming to Stoneyard.com because they are looking for ideas and ways to improve their properties with natural stone products. This means there is over 700,000 opportunities each year to have potential customers ask you some questions so that you can capture their opportunity.

The easiest way to get exposure on my website is to have your pictures available for my visitors. We have galleries available on the Design Center that feature work for individual companies. These companies have made the effort to take the pictures and send them to us, and now they are reaping the rewards of opportunity. You could say they are lucky, I would tell you they are prepared.

Someone once told me that you couldn’t get heat from a fireplace until you give it some wood. Once you start feeding the fireplace wood it will provide you with all the heat you need. Once you feed Stoneyard.com with pictures of your work, I will feed you all the opportunities you want.

If you want to take this opportunity to another level, let me discuss my dealer program with you. My website generates leads throughout the U.S. Right now I am getting more than 7,000 leads each month. These are customers looking to buy natural stone products. If you are a dealer I will send you the leads that come in from your area. As long as you carry the product, you will get the lead. At that point it’s up to you to take advantage of the opportunity. I will lead the horse to water, but you are going to have to get it to drink.

I’ll let you decide if you are interested in these opportunities.

I provide the product, marketing and advertising. You provide the retail location and sales expertise. Your customers provide the need.

This is a win-win-win situation.

Let me know if you are interested in finding out more about this program. I have immediate dealer openings throughout the country. Give me a call at 800-231-2200 x 14.

Who knows, you may get lucky!

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